This spec ad was created in collaboration with a copywriter. The objective of this assignment was to create a full-page, colored newspaper ad for an environmentally friendly subdivision called Green Gardens (fake company). The ad is meant to attract eco-conscious couples aged 30-45 years old who are looking for safe and friendly neighborhoods in which to raise their families. 

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I designed the ad to be bright and inviting through my use of color, typography, layout and photography. The ad attracts the attention of the target audience by depicting imagery of happy families and beautiful homes within a lush, green environment. The green color utilized in the typography and accent shapes was used to enhance what makes Green Gardens unique to its competitors, which is the emphasis on long-term sustainability and being kind to the environment.